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We are designers, strategists, writers, tinkerers and dreamers. Above all we are truth seekers who believe in the power of meaning. When driven by meaning, design transcends commodity and becomes a powerful tool for creating lasting relationships. Meaning turns a scattered workforce into a team on a mission. It’s what elevates an everyday product into an icon. Meaning empowers business leaders to overcome risk, transform organizations, create movements and put brands at the center of the cultural conversation. This is how we generate relevance. This is how we create new value. This is Actual.

Relevant Truth.
Singular Action.

This is about more than strategy and design. Actual is built on the ambition to create and transform purpose-driven brands. Meaningful, lasting change only occurs when people are aligned, inspired and empowered. We work with leadership to uncover your organization's relevant truth: its purpose, its heritage, its values, its hopes and dreams. We guide leadership in rallying personnel around these ideas, creating an internal culture capable of delivering on the purpose and trajectory of the brand. Only then can we establish a sustainable and own-able position in the marketplace. Following this methodology we've shaped our offering into Foundation, Futures and Activation.

Foundation

Understanding your organization and the context in which it operates.

Activities:
Brand Audit & Assessment
Qualitative and Quantitative Research & Insights
Organizational Dynamics Assessment
Competitive Landscape & Trend Analysis
Brand Foundation Development
Product Offering Assessment & Strategy
Brand & Product Naming
Brand Identity & Design Language
Internal Socialization Strategy

Futures

Connecting your brand’s equity to new value and new audiences.

Activities:
Market Analysis
Opportunity Space Analysis
Trajectory Mapping
Scenario Planning
Product Innovation Strategy

Activation

Bringing it all to life for the consumer and claiming your position in the market.

Activities:
Communication Platform Assessment & Design
Brand Launch / Relaunch Strategy
Campaign Strategy & Planning
Partnership Acquisition & Alignment
Environment Experience Design
Content Development

When driven by meaning, design transcends commodity and becomes a powerful tool for creating lasting relationships. Meaning turns a scattered workforce into a team on a mission. It’s what elevates an everyday product into an icon. Meaning empowers business leaders to overcome risk, transform organizations, create movements and put brands at the center of the cultural conversation. This is how we generate relevance. This is how we create new value. This is Actual.

The Core Team

With nearly 60 combined years of industry experience on the consulting and client side, we’ve come together around a unique and holistic point of view on the discipline of branding.

Joel Kleinberg

Director of Brand Activation & Accounts
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Jesse Conte


Executive Design Director
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Leo Battersby

Director of Brand Strategy & Design
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Say Hello.

For more about what we do, including case studies, email us at: hello@thisisactual.com

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